How to Get More Buyers Without Paying for Promoted Listings
With eBay rolling out new promoted listings fee changes, a lot of jewelry resellers are starting to ask the same question:
“How do I get traffic without paying for ads?”
The good news?
You don’t have to rely on eBay promotions or boosted listings to get your jewelry seen.
In today’s episode of The Jewelry Reseller’s Podcast, I’m sharing 7 powerful AI guerrilla marketing prompts you can use to attract buyers, reach new audiences, source inventory, and build your visibility — all without paying a single extra fee.
These prompts were created with the help of Jonathan Mast, one of my favorite AI experts. He’s not in the reseller space at all, which is exactly why these ideas hit differently. His outside perspective sparked creative ideas most sellers would never think of on their own.
Below are the exact prompts so you can copy, paste, and start testing them today.
1. The “Community Treasure Hunt” Event Prompt
Perfect Prompt:
You are a local event planner and PR expert specializing in community engagement.
I am a jewelry reseller, and my biggest challenge is finding a steady supply of quality, authentic pieces (like gold, silver, and vintage items) to buy and flip. I want to host a one-day “Community Treasure Hunt” event in [Your Town]. The idea is to invite people to bring in their old, unwanted, or inherited jewelry for a free, no-obligation evaluation and an on-the-spot cash offer.
Brainstorm the logistics. Where is the best, highest-traffic, low-cost venue? How do we market this using guerilla tactics (flyers, signs, partnerships)? What will bring in the biggest turnout?
Ask me any questions you have.
2. The “Broken Gold” Pop-Up Stand Prompt
Perfect Prompt:
You are a guerilla marketing strategist with expertise in the buy-and-sell industry.
I am a jewelry reseller. I want to run a campaign targeting people who have broken jewelry — single earrings, tangled chains, missing stones. They often don’t know these items still have value.
Design a “Broken Gold” pop-up stand with the theme “Turn Your Tangles into Cash.” Where should I set this up for maximum visibility? What should the signage say to instantly build trust and attract sellers?
Ask me any questions you have.
3. The “Vintage Style Audit” Partnership Prompt
Perfect Prompt:
You are a B2B partnership and local marketing specialist.
I am a jewelry reseller specializing in [Your Niche]. I want to partner with local businesses that already serve my target audience.
Create a partnership pitch for [Local Business]. Show how I can offer them a commission for referrals OR host a “Vintage Style Audit” pop-up in their store. How do I position this as a win-win so the business owner says yes?
Ask me any questions you have.
4. The “Downsizing Done Right” Flyer Prompt
Perfect Prompt:
You are a direct-response marketing expert specializing in sensitive-situation sales.
I want to connect with people who are downsizing or handling estates. These situations can be overwhelming, and I offer a fair, fast, respectful way to sell jewelry.
Design a simple, trustworthy flyer or postcard. Give me the headline, core message, and CTA. Also tell me the best 3 places to distribute this in my community.
Ask me any questions you have.
5. The “Secret Sale Treasure Map” Prompt
Perfect Prompt:
You are a creative director and viral event planner.
I have a curated collection of [number] vintage or flipped pieces, and I want to sell them in a unique, exclusive way — not on Etsy or eBay.
Brainstorm a “Secret Jewelry Sale” guerrilla campaign where customers follow clues (treasure map style) on social media that lead to a one-day pop-up sale. How do we make this feel exclusive, fun, and shareable?
Ask me any questions you have.
6. The “Old Money, New Life” Reverse Graffiti Prompt
Perfect Prompt:
You are a street-art and viral marketing expert.
I want to find people with old, unwanted, or inherited jewelry. I live in [Your City] and want to catch attention with something unexpected and eye-catching.
Create a “clean graffiti” (reverse stencil) campaign for sidewalks. Give me 5 short, clever taglines and tell me the best legal, high-foot-traffic places to put them.
Ask me any questions you have.
7. The “Bridal Show ‘Something Old’” Stand Prompt
Perfect Prompt:
You are a wedding-industry trade show marketing specialist.
I want to tap into the bridal market. Brides want unique “something old” pieces and may also want to sell or repurpose inherited jewelry.
Design a booth or pop-up concept for a bridal show. How do I display my pieces and encourage brides to bring in jewelry for evaluation
Ask me any questions you have.
Final Thoughts
You don’t have to rely on eBay promoted listings or paid ads to grow your jewelry business.
These AI-powered guerrilla marketing prompts give you the creativity, strategy, and outside-the-box thinking that most sellers never tap into.
Use them, tweak them, test them — and watch how fast your visibility expands.
If you want to go deeper, make sure to listen to the full podcast episode where I break each prompt down and show you how to use them in real life.