How to Choose and Use Jewelry Displays in Your Reselling Business

When it comes to running a successful jewelry reselling business, presentation matters. The right jewelry displays can enhance your product’s appeal, attract buyers, and even boost your sales. Whether you’re selling online, at craft fairs, or in a retail space, using the best display methods can set your pieces apart and create a memorable shopping experience. Here’s how to choose and use jewelry displays to elevate your business.

1. Consider Your Selling Environment

Where you sell your jewelry greatly impacts your choice of display.

• Online Sellers: Your display should focus on great photography. Use busts, ring holders, or flat-lay setups to showcase your pieces in well-lit, high-resolution images.

• Live Sellers: Opt for display trays or rotating stands that make it easy to grab and show pieces quickly during live sales.

• In-Person Events: Think about portability and visual appeal. Tiered stands, velvet busts, and tray displays make it easy for customers to browse.

2. Choose the Right Type of Displays

Different types of jewelry require different display solutions.

• Necklaces: Bust displays, T-bar stands, or layered necklace stands create an elegant look.

• Rings: Ring trays, ring cones, or velvet ring boxes can keep your rings organized and eye-catching.

• Bracelets & Watches: T-bars, stacked cushion holders, or individual bracelet stands work best.

• Earrings: Earring trees, boards, or clear acrylic stands allow shoppers to see pairs clearly.

• Small Pieces (Charms, Pendants, Brooches): Small compartment trays or fabric-covered boards can help highlight intricate details.

3. Use Colors & Materials that Complement Your Jewelry

Your display materials and colors should enhance, not overpower, your jewelry.

• Velvet or Linen Displays: Perfect for high-end and vintage pieces, these create a luxurious feel.

• Acrylic or Metal Stands: Ideal for modern, minimalist jewelry, giving a clean and sleek appearance.

• Wooden or Rustic Displays: Great for boho, handmade, or nature-inspired pieces.

• Neutral Backgrounds: White, black, or gray displays make gold, silver, and gemstone jewelry pop.

4. Optimize Lighting for Maximum Appeal

Lighting can make or break how your jewelry looks.

• Soft LED lights: Mimic natural light and reduce glare.

• Ring lights or Lightboxes: Essential for online sellers to get crisp, bright photos.

• Spotlights or Warm Accent Lighting: Great for in-person displays to highlight sparkle and detail.

5. Keep Your Displays Organized & Clutter-Free

A cluttered display can be overwhelming and take away from the beauty of your jewelry. Arrange pieces by category, style, or color to make shopping easy. If you sell online, clean and simple backgrounds with minimal props help keep the focus on your jewelry.

6. Make Your Display Interactive

Encourage customers to engage with your jewelry:

• Offer mirrors for trying on pieces at in-person events.

• Use small trays for customers to pick and examine items.

• For live sales, give close-up views and rotate items to show different angles.

7. Update Your Displays Seasonally or for Special Promotions

Switching up your displays keeps things fresh and attracts repeat buyers. Use seasonal colors, holiday themes, or special signage to highlight discounts and promotions.

8. Invest in Quality Displays

While DIY displays can work, investing in professional stands and holders can enhance credibility and professionalism. Look for sturdy, well-made options that can withstand frequent use. Here's a few I recommend.

Final Thoughts

The right jewelry displays can enhance your branding, make shopping more enjoyable, and help increase sales. Whether you're an online seller or selling in person, choosing the right displays and arranging them effectively can make a significant difference in your jewelry reselling success.

What are your favorite jewelry display tricks? Share them in the comments below!