Pinterest for Jewelry Resellers Cheat Sheet

Want more traffic, sales, and visibility for your jewelry listings? Pinterest is the secret weapon most resellers aren’t using (yet). Here’s your no-fluff guide to getting started.

1. Set Up for Success

✅ Create a Pinterest Business Account (it's free)
✅ Add your website/store link to your profile
✅ Write a keyword-rich bio (ex: “Vintage Jewelry | Handmade Gifts | Boho Accessories”)
✅ Create 5–10 boards that match your customer’s interests, not just your inventory:

• Vintage Jewelry Finds

• Gift Ideas for Jewelry Lovers

• Boho Fashion and Accessories

• Bridal Jewelry and Wedding Style

• Holiday Gift Guides

2. Pin Like a Pro

✅ Pin your product listings — beautiful, clear photos only
✅ Create “How to Wear It” style guides
✅ Make seasonal gift pins (Mother’s Day, Christmas, Birthdays)
✅ Batch create 5–10 pins at a time using Canva templates
✅ Use both standard pins (image + link) and Idea Pins (video content)

3. Use Smart Keywords

✅ Add keywords to your:

• Pin Titles

• Pin Descriptions

• Board Titles

• Board Descriptions

Example Keywords:

• “Vintage turquoise ring”

• “Boho jewelry styling ideas”

• “Unique handmade earrings gift”

4. Optimize Your Pins

✅ Always add a direct link (to your listing, blog, or shop)
✅ Use vertical images (1000 x 1500 pixels) for best results
✅ Include a short, clear Call to Action like:

• "Shop now"

• "See more vintage finds"

• "Get the gift guide"

5. Strategic Tip: Speak to the Problem and the Dream

Before you post any pin, ask yourself:

• What problem am I solving?
  (Ex: “I need a birthday gift for my sister.”)

• What dream am I selling?
  (Ex: “I want to look stylish and unique effortlessly.”)

Your pin titles, descriptions, and visuals should always connect to one or both.
That’s what gets saves, clicks, and purchases.

6. Consistency is Queen

✅ Pin daily or weekly (use Tailwind if you want to automate)
✅ Repin your bestselling items every few weeks
✅ Refresh old pins by tweaking titles or making new designs

7. Bonus Ideas

✅ Create a Freebie (like a jewelry care guide) to grow your email list
✅ Post a Holiday Jewelry Gift Guide every year (it gets easier the second time!)
✅ Test mini product videos (close-up sparkle shots get insane engagement)

🎯 Final Pro Tip:

Pinterest is a long game. It can take 3–6 months for pins to fully take off — but once they do, they bring traffic and sales on autopilot for months (or even years).

✨ Action Step:

Pick 3 jewelry listings and create 3 pins for each today. Future you will thank you! Want more tips for marketing your jewelry reselling business using social media? Check out my ebook: The Jewelry Reseller's Guide to Social Media Marketing.