Juicey Gems: Inside Her Crystal & Gemstone Jewelry Business! - Episode #79

[00:00:00] [SPEAKER_03]: Welcome to the Jewelry Resellers Podcast, Your Go To Source for all things shiny, sparkly and of course profitable.

[00:00:08] [SPEAKER_03]: I'm your host Desiree, and I'll be your guide on this dazzling journey through the world of reselling jewelry.

[00:00:15] [SPEAKER_03]: We'll be diving deep into the art and science of reselling, uncovering valuable tips, insider secrets, and sharing stories from successful jewelry resellers.

[00:00:25] [SPEAKER_03]: We'll explore market trends, industry news and even discuss how to find those hidden gems just waiting to be discovered in thrift stores estate sales and beyond.

[00:00:37] [SPEAKER_03]: So if you're dreaming of turning your hobby into a hustle or if you're a seasoned pro looking to stay at the top of your jewelry reselling game, join me each week for insights, stories and more on the Jewelry Resellers Podcast.

[00:00:56] [SPEAKER_03]: Alright, so today I have a very special guest and I am so thrilled and excited to introduce you all to her.

[00:01:03] [SPEAKER_03]: Rosie, welcome to the podcast. Thank you so much for being here.

[00:01:07] [SPEAKER_03]: Oh thank you for having me. This is cool.

[00:01:11] [SPEAKER_03]: Yes, well it's going to be a lot of fun today. It's going to be a really interesting and like I said, juicy conversation because you just have so much that I'm interested in talking about

[00:01:23] [SPEAKER_03]: and I know a lot of people listening and watching to the podcast are just going to be blown away by everything that you're doing and everything that you've got going on. So why don't we start off with you introducing yourself and letting us know exactly what it is that you do.

[00:01:41] [SPEAKER_02]: Wow, I think I'm well I'm Rosie Cruz. My company is called juicy gems.

[00:01:50] [SPEAKER_02]: It started out as well. I always had this attraction to you know as a kid just like rocks and I know there's tons of people out there like this just attracted to like the mineral exposure out there and I live in California.

[00:02:09] [SPEAKER_02]: Surprisingly, there is quite a lot here. But I just I you know I grew up and then I went in and out of it but it wasn't till probably I don't know 2017 my husband and I just like started to build this collection and then of course 2020 hit and I go you know what I always really wanted to do was just make a business out of out of this.

[00:02:34] [SPEAKER_02]: Plus you told me I couldn't bring any more. I was just really.

[00:02:40] [SPEAKER_02]: I know what that is like but you would pick up things too so it's like okay come on and then you know we just kind of went full out in 21 and decided what we were going to open it a retail shop in 21's very

[00:03:01] [SPEAKER_02]: Baffling to try and figure out what you're going to do in a physical retail shop so we've I made jewelry my kids and I my girls and I would always like make stuff and

[00:03:13] [SPEAKER_02]: We just went ahead and took a visit to the mineral show in Tucson which was just on firing. Yes, I honestly think everybody should go and that's like something to go see it's like one of the great wonders of the world I think because you'll find so much education there and and people that you just you know it crystals aren't a just a metaphysical

[00:03:43] [SPEAKER_02]: you know there's you know their geologists there people from all over the world come you know this is like history in like present you know like all these minerals and multi mineral stones that show up you know by by different prospectors

[00:04:02] [SPEAKER_02]: You just see like the land and you can feel the vibe of the land that it comes from so it just was just inspiring event and and the event is all over Tucson like there's not like one single event

[00:04:16] [SPEAKER_02]: You don't just go to the you know the convention center and see this it is everywhere saturated yes and so you know we just thought well okay we're going to do this where we're going to go ahead and we had enough knowledge of and and passion for minerals and stones that I just

[00:04:37] [SPEAKER_02]: picked up things that I thought were interesting and fun and of course I like to educate people but at the same time I also there's the comment like the top 10 and and to be able to have the top 10 most well known

[00:04:52] [SPEAKER_02]: and crystals to introduce to people and give them an understanding of I guess geological formation and then that leads into jewelry

[00:05:05] [SPEAKER_02]: I think it's a great joy. Joller is a love it's but also understanding that you know everything we wear everything we do is a statement of who we are and so jewelry is is a statement of who we are it's an expression you know what you wear is an expression you know and that's that ties into all sorts of like people out there who are in understand branding and all that will be able to

[00:05:35] [SPEAKER_02]: find it a little better but but I'm just I'm a casual girl I'm active girl I love my you know I make these gemstone bracelets and this is actually how it started

[00:05:47] [SPEAKER_02]: is just a simple you know like bracelet making and then we you know and then of course like structuring gemstones into other bezels and other things but yeah that's how we got started long story

[00:06:10] [SPEAKER_02]: and then of course I mean I'm starting to remember like understand there are other purposes of why I still make jewelry but yeah anyway

[00:06:20] [SPEAKER_03]: yeah because you know as jewelry lovers a lot of times it's not only about the jewelry piece specifically but it's also about at least as it relates to vintage and handmade jewelry the story behind it right and so a lot of us trying to get drawn in by not only the beauty of the piece but what it means where it comes from why why we want to wear certain pieces and I've always been

[00:06:50] [SPEAKER_03]: in gemstones I for those of you that don't know I used to sell crystals and gemstones a lot like I had a whole business doing that but then I realized it just was too big and bulky and heavy

[00:07:02] [SPEAKER_03]: for me to store all these these crystals and specimens and everything and so I kind of switched into jewelry but I've never never gotten over my love for crystals I still have hundreds of them around my house

[00:07:15] [SPEAKER_03]: I probably always will but so let's talk about like when you make jewelry do you think about I guess more about you know what the crystal or gemstone means as you construct the piece or is it specifically just aesthetics and what you think is going to look good or maybe a combination of the two

[00:07:40] [SPEAKER_02]: I do always keep in mind the metaphysical properties of gemstones always and and part of it is my experience with

[00:07:57] [SPEAKER_02]: with

[00:07:59] [SPEAKER_02]: not traditional healing and I am not getting woo here. I'm talking about my acupuncturists who okay I like the little crystals but has you know has has practices around with crystals and utilizes them in some of his work

[00:08:19] [SPEAKER_02]: and one time surprisingly as much as I know about it I'm always astonished at how other people utilize it and true story I had the snack pain I was at my acupuncturists

[00:08:35] [SPEAKER_02]: and he's good friend now and he knows you know my entire family and I was just sitting there and he said he asked well tell me tell me what's going on with you

[00:08:47] [SPEAKER_02]: and I was just going through like the last couple of weeks you know what physically emotionally like you know all these things so I just started to just

[00:08:56] [SPEAKER_02]: just

[00:08:56] [SPEAKER_02]: and then he was no I really want to hear the deep emotion about it and then he said

[00:09:02] [SPEAKER_02]: you know your liver locks in a lot of your emotion and just the way you're expressing it is not you're not letting go and I go

[00:09:12] [SPEAKER_02]: that's that was my reaction I could still feel it in my body and just you know when you're a business person you're constantly working you're constantly thinking

[00:09:22] [SPEAKER_02]: and and you set things aside you know you set yourself aside a lot of times and so I think that that was probably the process and he says well

[00:09:30] [SPEAKER_02]: he pulled out a tiger eye and then he had pressed it against my neck and told me to basically you know continue to talk about it and let's just open up

[00:09:42] [SPEAKER_02]: and I kid you not 15 seconds later wasn't even 15 seconds that neck pain disappeared and I was like how did that happen

[00:09:53] [SPEAKER_02]: he does amazing things too and other and other appointments that I've had but that was

[00:10:02] [SPEAKER_02]: the most like memorable experience I've had with gemstones personally and it did explain that you know your gemstone you

[00:10:10] [SPEAKER_02]: tiger eye is focused in on your second chakra where your organs are it helps you to release any deep emotion

[00:10:18] [SPEAKER_02]: and I go how do you know that so that's what I learned he had a deep love for crystals too and a deep knowledge of how they work

[00:10:30] [SPEAKER_02]: so making jewelry and you know like talking to people who have proved through the open markets and they're looking for something

[00:10:40] [SPEAKER_02]: and I just listen to what they're looking for and I listen to what they how they talk and like what they hit on and so I will say hey this might work for you and you might love this

[00:10:49] [SPEAKER_02]: try it on and usually when they do try it on they're like oh you know and so right but yeah so I do keep in mind

[00:10:58] [SPEAKER_02]: the mineral and a lot of the metaphysical properties and tuning into people what they're seeking

[00:11:06] [SPEAKER_03]: all right so that leads me to one of the basic questions I get asked a lot and how can someone

[00:11:12] [SPEAKER_03]: get started learning about crystals and gemstones and the minerals and all the things that go along with it because it's very overwhelming

[00:11:21] [SPEAKER_03]: a lot of people know the basics like amethyst rose quartz clear quartz like a lot of people kind of know those

[00:11:29] [SPEAKER_03]: but how would you recommend someone get started learning about crystals and gemstones and the properties that they may or may not have

[00:11:40] [SPEAKER_02]: you know it just you just have to be open and it has it really has to be an attraction you know it learning about them you could if you're

[00:11:51] [SPEAKER_02]: if one is more led by the mind then probably an approach to let's say a geological a

[00:12:03] [SPEAKER_02]: a geological approach to it would be better you know I mean you can go on instagram and you could see some of these prospectors out there

[00:12:12] [SPEAKER_02]: that are just digging digging digging and they find caves and they go into the caves and they go deep down

[00:12:18] [SPEAKER_02]: and you just see their experience and how they pull out these crystals and how did they even find them in the first place like what makes them think that oh that's a crystal cave

[00:12:30] [SPEAKER_02]: you know like they pick up things here and there and so anybody who's led by their mind or is more cerebral in their learning

[00:12:41] [SPEAKER_02]: like learning for a day it's really how how our how our structure like what we do first you know go learn about crystals from that approach

[00:12:52] [SPEAKER_02]: and you'll meet people that are more like minded and explain

[00:12:59] [SPEAKER_02]: like the physical makeup and molecule of the crystals themselves where you can find how you can distinct one from Morocco versus one from Brazil

[00:13:10] [SPEAKER_02]: you know those are that's really interesting I always liked it you know take take note and mental note like oh my floor right is from China it's different from my floor in Mexico and here's the difference

[00:13:22] [SPEAKER_02]: right yeah so that would be one way in other ways it was a chat like when I was eight and I lived in Monterey and it's this is also on my website

[00:13:33] [SPEAKER_02]: I was planting these these marigolds and you know it's just like this little 30 kid all the time and I thought it came across gold it was like little

[00:13:44] [SPEAKER_02]: little pieces of pyripe and I was just such this I was as quiet little girl and I but I had these in my pocket and one kids had and I said I showed it to one neighborhood kid

[00:13:56] [SPEAKER_02]: and he made fun of me he said that's full gold and he made fun of me the rest of the year about me holding onto full gold and and so I I was like oh you know but I was always into it because my fourth grade teacher

[00:14:11] [SPEAKER_02]: which was the following year

[00:14:12] [SPEAKER_02]: he would use jade as a as a reward so under the central coast there's a big jade plate under the coastline after the winter storms they break up and they break off the big jade plate and it surfaces on our beach

[00:14:30] [SPEAKER_02]: so anybody who lives between like Monterey and probably camebria on the west coast would might come across some jade pieces on the beach and so my fourth grade teacher was a prospector he would go out in the beaches and he would literally snorkel for

[00:14:49] [SPEAKER_02]: jade and he'd bring it back to class and they were rewards for anybody who got like locations in geography and geology right he would use that and I would have this little jade collection

[00:15:01] [SPEAKER_02]: I was just so excited about it and still to this day you know I go to Monterey my sister was there and I'll like look on the beaches just to see if I could find jade

[00:15:10] [SPEAKER_02]: and I do but that is so cool yeah that's how I got you know like this goes way way back for me and the surface is throughout my life here and there but I think

[00:15:20] [SPEAKER_02]: now it's just a true like it's a true connection all the time I wear it it's in the house I utilize it you know it's just you know I give it out

[00:15:34] [SPEAKER_02]: I share knowledge with like young kids whenever they come up to my pop up markets I offer little agates slices and I give them a little lesson on you know the formation of agate

[00:15:45] [SPEAKER_03]: Oh wow that is so cool you know your story of pie right reminded me when I was young

[00:15:54] [SPEAKER_03]: and our class went on a field trip to not very far I don't know if you've ever done this but you know how they have you can pan for gold

[00:16:01] [SPEAKER_03]: yeah not very far and they would give you this little tiny too with little specs of pie right in there and that was like

[00:16:11] [SPEAKER_03]: I mean it was such an amazing thing for me like I was so like that was probably my first introduction to maybe crystals from what I remember

[00:16:18] [SPEAKER_03]: but I just remember always wanting to go to not spray farm and always wanting to do that pan for gold thing because I just thought it was so amazing and I just thought you know like oh wow you know when you're little you think it's real gold

[00:16:30] [SPEAKER_03]: yeah but that totally triggered a memory for me we were talking about that well you know that's how this discovered that

[00:16:40] [SPEAKER_00]: the pie right is not real gold you know he or any California history you know yes so this is another great thing you know somebody who wants to you know start to understand it is throughout history

[00:16:52] [SPEAKER_02]: it's in the history books it's also in the Bible there are there are a gosh I used to remember exactly which

[00:17:00] [SPEAKER_02]: which chapters and verses talk about crystals and utilizing them in battle in the shields of the war the true I'm saying the wrong word

[00:17:15] [SPEAKER_02]: some of the bishops would have it I believe and I could be wrong because I'm trying to remember the story

[00:17:20] [SPEAKER_02]: and then which ones were actually in the shields there was nine and they all represented certain things but but anyway it is throughout history and in fact jewelry

[00:17:32] [SPEAKER_02]: certain stones were utilized in jewelry for for royalty because they were they did believe in the metaphysical properties and in the crowns themselves there are certain pieces that that are in the crowns

[00:17:50] [SPEAKER_02]: and they're laid out in specific ways and it's because of the metaphysical properties and that's part of culture you know if you want to understand

[00:17:59] [SPEAKER_02]: other people and other cultures to this day you know look back in the history and look at how things were utilized you know so

[00:18:10] [SPEAKER_03]: yeah yeah and you know sometimes when I because I do live shows when I when I sell my jewelry so I do live shows on

[00:18:19] [SPEAKER_03]: like posh mark live or whatnot or platforms like that and a lot of times people are just so curious like when I sometimes I'll do gemstone jewelry shows

[00:18:28] [SPEAKER_03]: and people are just so curious they'll say oh what is that stone do or what does it mean or you know should I should I wear it you know to a certain event or for a certain you know reason or whatever the case may be

[00:18:42] [SPEAKER_03]: and so I think there's always a an an intrigue or maybe people are just so drawn to it because they may not fully understand

[00:18:51] [SPEAKER_03]: you know the gemstones are in the meaning behind it but people are always so curious and I notice that it's always a very positive reaction I've never had anybody react negatively

[00:19:01] [SPEAKER_03]: to any type of crystal gemstone anything because most people are drawn in by the beauty and then they get curious like what does it mean how can I use this you know in in their everyday life

[00:19:14] [SPEAKER_03]: so with that being said like do you do you find that people come to you not only for jewelry but also for education and information as well

[00:19:23] [SPEAKER_02]: oh yeah all the time you know and I think it's what you said there was key they're led by their curiosity and that's the best thing you can do let let yourself be curious now no one's imposing anything

[00:19:39] [SPEAKER_02]: any sort of belief you know everything support everything I say is supported by what I've learned in books

[00:19:47] [SPEAKER_02]: what has been passed down you know through like culture but I never say well this is what it is and that's absolute it is and what it comes down I just read a blog recently and I forgot the name of the blog

[00:20:02] [SPEAKER_02]: it was about a gal who I was she was a travel blogger and she received a bottle a gemstone bottle glass bottle with that whole water and there was there's a theory behind it and there's also a study behind it

[00:20:20] [SPEAKER_02]: and there's a 13 year water study actually things that if you expose water to certain things the theory was that water has memory and it's it memorizes the energy of others other things around it right so this gemstone bottle was you know

[00:20:34] [SPEAKER_02]: the gemstone itself offers an energy frequency and it's supposed to supercharge the water but then there's also a lesson on how to utilize it so she wrote about it and she was like she never had

[00:20:47] [SPEAKER_02]: and she was curious about it so she took it and she called the company that made it and had a conversation around it and they said well you know the best way to utilize it is every time you know drink water from it

[00:21:06] [SPEAKER_02]: have an intention what do you want to feel what do you want to direct your energy you know just encompass that in the moments that you drink in the water and then that's it

[00:21:17] [SPEAKER_02]: and so she did that I think it was a few weeks and then she just fell in love with her water bottle and then there was a follow up blog that I read it was I'm pretty sure it was in the near time it's about it's it is what you believe in you know and that's true across the board no one's going to

[00:21:39] [SPEAKER_02]: you know what it's what you believe in what what are your your value system and your belief and and that carries through in your life and when we have conflict is when we go against our own values and beliefs so

[00:21:56] [SPEAKER_02]: I'm just going to say for anybody out there to just be led by curiosity because that's how everything got invented in the first place

[00:22:07] [SPEAKER_02]: can I get over that mountain you know in the in the 14th century can I like can I cross the ocean with the ship you know all these things were done at a curiosity and look where we are today

[00:22:21] [SPEAKER_02]: and if you continue to be led by curiosity you don't know what you'll find but you might discover something that's full of joy

[00:22:30] [SPEAKER_03]: so true so true

[00:22:34] [SPEAKER_03]: all right so my next question has to do with recognizing and identifying gemstones like I said because a lot of us you know we we buy jewelry

[00:22:48] [SPEAKER_03]: estate sales auctions yard sales whatever the case maybe and sometimes people are like they don't know how to identify stones or sometimes there's glass

[00:22:58] [SPEAKER_03]: stones made to look like crystals and gemstones so do you have any tips on how to recognize and identify gemstones like if we're looking for jewelry out in the wild or maybe we're looking to buy

[00:23:13] [SPEAKER_03]: you know beads or something to make our own stuff like what do you what do you recommend or how do you approach that

[00:23:20] [SPEAKER_02]: oh well I know I get mine from a reputable dealer and that's so anybody who's going into business you just ask around

[00:23:34] [SPEAKER_02]: you know talk to other other people who are doing something similar you want to be able to feel it I believe there's a heat is a

[00:23:47] [SPEAKER_02]: absorbent in stone and so that's one way if you were just to figure it out like if you were like you had nobody else around but also there are tools out there that people can buy to determine

[00:24:01] [SPEAKER_02]: and they're not that more expensive to do term in like the hardness scale and you can know right you're it out right but if

[00:24:13] [SPEAKER_02]: you I would think if you're buying it like at a garage sale or in the state sale you would probably want to take somebody with you who's an expert at it

[00:24:26] [SPEAKER_02]: like looking at buying stone's and the way they're cut that's the best way to determine it and just educate yourself right you know what do you look for how do you know how do you know if it's a real stone well glass

[00:24:43] [SPEAKER_02]: they don't have flaws real real stone's do and if you're looking at something small you can determine whether or not you know you'd have to like have equipment little like little glasses you'd have to know what you're looking for you know what the reasons are you looking for just to prove that it's a real stone

[00:25:02] [SPEAKER_02]: but you know I do the same thing I I'll come across in a state sale go oh you know and I want to I want to buy I want to jump again but I usually don't

[00:25:17] [SPEAKER_03]: yeah there was a thing I saw on TikTok not too long ago where a lot of the crystal girlies who sell crystals gemstones whatever they were talking about how a lot of the stones I guess were fake and they were made out of glass and they were treated to look like

[00:25:40] [SPEAKER_03]: certain stones like or boards and things like that and so I always wonder

[00:25:47] [SPEAKER_03]: about that as it relates to jewelry because some people don't care right we have some people who buy jewelry because they don't care they just like it if it's pretty and they don't care if it's real or not they just like it

[00:25:58] [SPEAKER_03]: and then there's people like me who are more picky and I want you know authentic real as much as I can afford to and yeah but you know I wouldn't consider myself an expert but I do consider myself more educated than the average person

[00:26:16] [SPEAKER_03]: so and what you said about the the temperature like gemstones are usually pretty cold when you first touch them I know a lot of people use that as an indicator but yeah I think you're right it's just a matter of handling them seeing them comparing them to the best of your ability and then you know taking your time

[00:26:38] [SPEAKER_02]: you have to take your time but you know real stones they're not perfect and so that if it's too perfect you maybe you could take it you know I'm I'd whatever those little things called

[00:26:51] [SPEAKER_02]: yes and look at them closely because they do have inclusions they are not perfect even diamonds even the most like some of the most expensive diamonds they still have inclusions and that's actually the best I think I could compare it to is when I explained that oh why is this stone more it's still an amethyst why is this expensive and this is not it's same way well it it's

[00:27:13] [SPEAKER_02]: they're very very different the grades are very different and it's right like like the way diamonds are graded it's similar so gemstones that my precious stones are graded in a similar way you know and plus the dark ones are harder to mind they're down deep you know they have lots of minerals and that's that is what we see is the mineral content and concentration in the stone

[00:27:36] [SPEAKER_03]: all right so it's a lot to think about for sure you know so if you are interested in gemstones and any way shape or form you know you're going to have to devote some time to learning and educating yourself

[00:27:49] [SPEAKER_03]: you know because it's it's a lot and this is we're only talking about you know as it relates to jewelry you know let alone people who just collect or they use it for art and home decor or whatever

[00:28:02] [SPEAKER_03]: you know or in their healing practices right because some people look for for crystals you know because they're crystal healers or maybe they're like you know like what you were sharing earlier about somebody who just knows

[00:28:16] [SPEAKER_03]: how to apply crystals as a healing modality as opposed to just something to wear or display or whatever

[00:28:26] [SPEAKER_02]: yeah I you know there's so many I so many experiences that I've had with crystals but when in relationship to jewelry I love

[00:28:39] [SPEAKER_02]: feeling them I love them touching me I love they actually are functional as far as the energy frequency comes from

[00:28:48] [SPEAKER_02]: the color itself and if light shines through it and touches your body it changes things you know on on that level and it just continues it just continues in your body absorbs that color frequency

[00:29:02] [SPEAKER_02]: that's what I've learned and how I've used it I don't know if anybody else have tried that before but you know there is all sorts of articles oh you can put place it here you can place it here and just lay down and meditate

[00:29:16] [SPEAKER_02]: and you know it does come down to the light hitting your body and we all there there is light therapy out there there is you know there's sound therapy but all frequency that comes through and hits our body helps us in different or it can hurt us if it's a low frequency it just depends right our bodies is functions on a certain scale of frequency scale right when we stay on that scale then

[00:29:45] [SPEAKER_02]: we're okay we're doing well but it's when we fall out of that scale it's one thing start to probably manifest in a negative way and you know maybe we get ill maybe catch something maybe we you know things like that but I'm I'm I know physician I'm just that's my experience just so I'm making a disclosure anybody out there but that's my experience with utilizing crystals and you know at one time this this is actually back into the world

[00:30:14] [SPEAKER_02]: 2019 we were we were in Las Vegas and we bought this big amethyst and

[00:30:20] [SPEAKER_02]: at a store and we brought it home and I put it in the living room we lived in this house since 2004 no one hung out in the living room since like we moved in nobody and we raised three kids here

[00:30:35] [SPEAKER_02]: once I put that in like the kids started coming and watching TV in the living room they started talking in the living room they started hanging out in the living room and I'm like hey so this works

[00:30:49] [SPEAKER_02]: and yes and amethyst is about connectivity it's about you know what connecting to others is about your seven chakra you know tuning into intuition and all the best don't see the activities that you know that you do you know like

[00:31:06] [SPEAKER_02]: the unsaid stuff between the two of you and your husband you and your kids you know all that that's what it did for me in my family it brought them all together in one space like

[00:31:20] [SPEAKER_01]: but said it so sweet I was going to have been you see

[00:31:25] [SPEAKER_01]: yes I love it I love it he's more practical than I am but yeah men usually are

[00:31:33] [SPEAKER_03]: that's a good thing alright so let's kind of pivot into talking about your business because I think it's amazing I love your website

[00:31:45] [SPEAKER_03]: I love what you're doing so I know you shared a little bit about how you kind of got started but as it relates to your business now

[00:31:56] [SPEAKER_03]: like how did you figure out your like ideal customer and what types of you know jewelry and crystals and gemstones that you wanted to

[00:32:09] [SPEAKER_03]: I guess create a business around or like how did you figure all of that out because I think that's what trips a lot of people up it's like they know they want to start a business they know they wanted to be

[00:32:19] [SPEAKER_03]: jewelry related

[00:32:20] [SPEAKER_03]: but a lot of people don't know you know how to decide or how to come up with it or anything like that so how was that what did that look like for you.

[00:32:32] [SPEAKER_02]: So initially it was about what I liked and what was the track what I was attracting me right and so I was my own avatar

[00:32:42] [SPEAKER_02]: I didn't figure that out until later I'm like oh so all my girlfriends were like buying the jewelry right so and also that that is proven your your network is are the people that are going to buy your stuff just from out the gate you family and friends right so that's right

[00:32:58] [SPEAKER_02]: it's just when you get beyond that is when all this like this understanding of business how do you grow how do you how do you find the the niche or how do you find the people like that specific type of

[00:33:15] [SPEAKER_02]: avatar that's going to be attracted to your your your your stuff right so that was like I hunker down for the last

[00:33:26] [SPEAKER_02]: I say 15 months

[00:33:28] [SPEAKER_02]: maybe a little more to understand like what is that all mean if I want to grow and and it's certainly isn't easy but then if you flip it once you get to that point where you understand things and you turn back for

[00:33:44] [SPEAKER_02]: you know that was easy when I was so hard it's it's the demographic right who's the biggest pool of buyers in the air in your area right you know my my girls

[00:33:56] [SPEAKER_02]: I would talk it up to teenage girls but um and girls in general you know young girls because they they love crystals are just so open and they're just so

[00:34:07] [SPEAKER_02]: curious about you know unless you're older and you're more attracted to like the structure of the the jewelry you know and the bold

[00:34:20] [SPEAKER_02]: I mean a design work around the jewelry because that's what it was attract attracting me is like I like these big pieces I'm a little world. I'm really short but I like these big pieces on me you know because they were just they they stood out and yes yes like the statement.

[00:34:36] [SPEAKER_02]: Yeah, yeah, that's how I started I'm like oh I like these but now I'm more I love where in jewelry, but I'm more specific what what am I doing today.

[00:34:49] [SPEAKER_02]: So my jewelry is tailored around what am I doing today. So I have this like you know my collection is pretty big and I experiment is it going to work for me you know when I make things is it going to work for me because I'm so busy is it going to work for me.

[00:35:07] [SPEAKER_02]: I think that's like you know things like that I guess that's the best way that I describe utilizing my jewelry but going out into the business world it does come down to who is your going to be your first buyer.

[00:35:21] [SPEAKER_02]: So you're more likely to sell to people that are going to be more like you because you're going to make things that you like after that you have if you want to grow then beyond that who's the biggest buying pool that's attractive that's that you'll attract and that would you have to look at the demographics around you you have to look well what did you like in the beginning and then you know you just make a niche around that.

[00:35:50] [SPEAKER_02]: And right that's the best way to sum it up. You know and it also depends on your price point you know there's one gal that I met at a.

[00:35:58] [SPEAKER_02]: At a pop up market because a lot of times we do pop up markets you know since 2020 people didn't want to go shopping in the in the mall so these pop up markets and in all of California and I would think all over everywhere.

[00:36:13] [SPEAKER_02]: Got really popular you know beyond the art and wine festivals but just these open markets you know and they attract certain people you know so.

[00:36:26] [SPEAKER_02]: Long story short I met this one gal.

[00:36:30] [SPEAKER_02]: She made she also did crystal she use crystals and she would make these hand wired crystal jewelry and they look like.

[00:36:41] [SPEAKER_02]: I don't want to say scarves but they sat on you like these fluffy scarves and there were there just gorgeous but we're at the same market.

[00:36:51] [SPEAKER_02]: And I thought well that's something you would find in like.

[00:36:56] [SPEAKER_02]: The win hotel in Las Vegas or you know like one of the really high end hotels and here she was selling it for probably a fraction of the price at the open market then I would expect to find you know.

[00:37:10] [SPEAKER_02]: And so I think her demographic really needed to be very specific in a very specific area.

[00:37:16] [SPEAKER_02]: Because they were just stunning you know they just float it on on on the neckline and she also made these bracelets that floated on on on the wrist and.

[00:37:27] [SPEAKER_02]: I thought well yeah we're in a kind of a posh market here but.

[00:37:31] [SPEAKER_02]: That I wouldn't expect to find here and she it was stunning so it just depends on.

[00:37:38] [SPEAKER_02]: And where you would find the biggest demographic of the people that you would see wearing this and she wore them she chose a delicate beautiful.

[00:37:49] [SPEAKER_02]: Your opinion woman and she just loved the way things like floated she was like you know she's an artist for sure.

[00:38:00] [SPEAKER_02]: So that's how you think of you have to look at things from you have the step back at your from for your stuff that you love and look at them as who could wear them.

[00:38:11] [SPEAKER_02]: How do you look at the people around you go to a mall and see what they're wearing if that's what you really want to do expand your business from just the stuff that you love.

[00:38:21] [SPEAKER_02]: And and the people your friends and family that by go to the mall look at the people who are shopping look at what they're wearing and see could they be wearing the stuff that you're making.

[00:38:35] [SPEAKER_02]: And if it's not there go to another place that saturated and see if that that's the place where you would find people you know like like the bear or maybe the streets of a metropolitan area.

[00:38:50] [SPEAKER_02]: You know things like that or maybe you're more specific like like loss vagance or maybe you know Melrose or maybe you know things like that maybe it is an art wine festival a lot of us go to these art wine festivals because and people expect to see something unique.

[00:39:07] [SPEAKER_02]: They want to get something unique they don't want something that's a cookie cutter stamp you know they could get that it maces right.

[00:39:14] [SPEAKER_03]: No, yes.

[00:39:16] [SPEAKER_03]: You love maces.

[00:39:18] [SPEAKER_03]: Why do too I do too but you know that's that's interesting too because also like you said looking at what's around you you can also kind of tap into what is trendy what is popular what people are buying what people are looking for how people are styling certain pieces.

[00:39:36] [SPEAKER_03]: Because you know as jewelry resellers a lot of times what dictates you know what we sell is what we have access to and what we can source.

[00:39:47] [SPEAKER_03]: You know because sometimes you'll find beautiful vintage jewelry pieces sometimes you'll stumble across the whole lot of gemstone jewelry pieces or hand made jewelry pieces or whatever so I think.

[00:39:58] [SPEAKER_03]: Like you said it's it's about looking at what people are are wearing or what they're buying.

[00:40:06] [SPEAKER_03]: And it's also about what like what do you have access to what can you get that you can turn around and sell to your buyer or your client or however you know because I think a lot of people get hung up on the actual sourcing part of.

[00:40:27] [SPEAKER_03]: A jewelry business and a lot of people don't know like how to find the stuff they want to sell even though they know like they'll say I know I want to sell.

[00:40:36] [SPEAKER_03]: Crystal or gemstone jewelry I just don't know where to find it or I don't know where I can get it wholesale or I don't know you know where or how right so that's what I've come across a lot a lot of people have told me that.

[00:40:50] [SPEAKER_02]: Oh I understand you know I love vintage jewelry too. I thought so to that. I collected yeah I so if anybody's out there that that is considering that or maybe does that you know on the side like a.

[00:41:06] [SPEAKER_02]: You know that's such a value because you have an eye for for like really great craftsmanship you know yes and ho and in on that.

[00:41:18] [SPEAKER_02]: And everybody wants something unique it doesn't I really feel that you know there's one piece or two pieces that have always been passed down through families.

[00:41:28] [SPEAKER_02]: But there's always set everybody has to desire to express themselves and jewelry is you know is the most.

[00:41:36] [SPEAKER_02]: I think everybody does that with jewelry so to find something vintage that's just handcrafted and real.

[00:41:46] [SPEAKER_02]: Whether it's real you know metal or it's real gemstones semi precious or precious stones.

[00:41:58] [SPEAKER_02]: Yeah there's not I don't think there's enough of that you know because there's just it's just beautiful and everybody wants them beautiful you know and to wear it it's just it's it they're also conversation pieces you know if you I know I make stuff they're like oh look at that you know and yes you know so.

[00:42:15] [SPEAKER_03]: Yeah yeah that's a good point that's a good point because whenever I wear something like really noticeable yes someone's always going to comment on it they'll say oh that's so beautiful or oh what does that mean or you know whatever so yeah it's definitely a conversation starter for sure.

[00:42:32] [SPEAKER_03]: And a lot of people when they see vintage jewelry it triggers memories for them too because I was wearing a Sarah Coventry necklace a while back and someone said oh my gosh my mom had that same necklace when I was growing up and it was like.

[00:42:46] [SPEAKER_03]: You know she was like oh my gosh you totally you know reminded me that my mom had that and I said oh that's so cool.

[00:42:53] [SPEAKER_03]: You know so it's kind of interesting how you never know like jewelry is always going to spark some kind of interest somewhere no matter where you go.

[00:43:00] [SPEAKER_02]: Oh yeah in fact you mean we think of you know every time I go on vacation or something.

[00:43:07] [SPEAKER_02]: I will pick up a piece of jewelry and I think about where I was every time I.

[00:43:12] [SPEAKER_02]: Right you know and I think for jewelry resellers or anybody who's making something you know go into the markets where where there's tourists you know so I did a couple of events in Napa and it was surprising to me.

[00:43:29] [SPEAKER_02]: That Napa was a tourist spot because I grew up here right in northern California and my parents just went and tasting we were little they we wouldn't.

[00:43:37] [SPEAKER_02]: They would just we were just floating around behind them right when they would get a name of the winery on it.

[00:43:44] [SPEAKER_02]: And so I never thought of like Napa or Sonoma as a high tour area and I did these open markets and three times in Napa and I was like why are they all just buying jewelry.

[00:43:57] [SPEAKER_02]: I'm not that I'm complaining I didn't understand and but when I go like to Hawaii or I go to like let's bag is or down now I will search for I will always look at jewelry and I will find something that will click for me to remind me that's where I am.

[00:44:16] [SPEAKER_02]: And so that's another you know like if someone's looking to go sell something somewhere go to a place where there's the most tourists because and it's jewelry because people do that.

[00:44:27] [SPEAKER_02]: And I was talking to a girlfriend because we're supposed to go to Spain together and I mentioned that I said oh I got this this little thing in Hawaii.

[00:44:35] [SPEAKER_02]: And then the North Shore when dropped off our daughter at college and so it's like there's a whole story behind it right and she says I do the same thing I buy jewelry when I go on vacation like these things and she showed me your ear it's.

[00:44:50] [SPEAKER_00]: So it's a thing yes yeah.

[00:44:52] [SPEAKER_03]: Yes and the nice thing about jewelry it's easy to pack right as a souvenir like you don't got to get an extra bag it's not going to add a whole bunch of weight you know.

[00:45:02] [SPEAKER_03]: Where it on you know on the planes you don't have to worry about packing it or shipping it or anything like that so yeah.

[00:45:08] [SPEAKER_03]: But I want to talk about what you said about the pop up shops or the pop up markets because a lot of I've done a podcast episode on how to do a pop up shop but a lot of people are so intimidated and they're afraid you know and.

[00:45:23] [SPEAKER_03]: They don't know how to go about it like in their town or in their area or whatever so what tips can you give on doing a jewelry pop up shop or a pop up market or whatever.

[00:45:35] [SPEAKER_02]: You know how did I go back to 21 I.

[00:45:43] [SPEAKER_02]: We didn't find a like a shop or a boutique or something that actually would work for us and so I thought or how did I get that idea.

[00:45:55] [SPEAKER_02]: It was in I think there is a Martin wine festival down that like the first one opening up in Campbell or something down in South San Jose and it was next to a farmer's market and I thought.

[00:46:09] [SPEAKER_02]: Yeah, you know what I'm just going to do it so I I looked up the organizers of that one particular event and then I learned that.

[00:46:22] [SPEAKER_02]: The Oregon there these organizers do multiple events so when you find one look them up you'll see that they produce many, many, many others and so you can take your pick of what you'd like to do so it started off with.

[00:46:41] [SPEAKER_02]: And I actually and then there was another one that someone had told me about once you get into the circuit and you start circulating talking to other vendors.

[00:46:52] [SPEAKER_02]: And then people will tell you oh well I did this and I did this you could check out this but usually these pop up markets are organized by.

[00:47:02] [SPEAKER_02]: And I think it's small these small independent groups and at least that's in my experience and they do multiple events throughout the year so you can and they're not being areas, you know they they cover.

[00:47:16] [SPEAKER_02]: There's a handful of organizers that I work with and they do multiple events from like South San Jose all the way to beyond marin and so you start to learn.

[00:47:31] [SPEAKER_02]: Who kind you know the kind of buyers and consumers that come to that those markets and then you start to understand well what's like the price point that they are used to.

[00:47:44] [SPEAKER_02]: And if you're kind of a high end jewelry maker then you probably might want to find something different I also I do I do all kinds I take different kinds of jewelry to different events and so like there's one particular one that's in a.

[00:48:02] [SPEAKER_02]: It's in an open shopping mall and an outdoor shopping mall it's called Santana row and I participate once a month in that and they produce like four or five different markets around the Bay Area but that's a very high end market.

[00:48:20] [SPEAKER_02]: I say that because you know the kids end up spending like fifty dollars you know so it's it's different but I also doing the fairs and the fairs are fun because I what I bring to the fairs is I created a I took an old.

[00:48:38] [SPEAKER_02]: Gumball machine and I rigged it yes I saw that on your website.

[00:48:44] [SPEAKER_02]: And it's a big attractor, it's a lot of fun for the kids is part of my educational piece and and then I also bring like the.

[00:49:06] [SPEAKER_02]: And that's how we do the pop-up markets at the fairs.

[00:49:11] [SPEAKER_02]: We also do experiment with other event organizers,

[00:49:18] [SPEAKER_02]: I do spiritual events which is a lot of fun

[00:49:24] [SPEAKER_02]: to know all the people working in the areas of Riki

[00:49:28] [SPEAKER_02]: and terror cards and gemstones of porous and psychics.

[00:49:35] [SPEAKER_02]: And that's a lot of fun.

[00:49:37] [SPEAKER_02]: So I learned from talking to others.

[00:49:42] [SPEAKER_02]: I also do a couple of just specific gemstones pop-up markets

[00:49:49] [SPEAKER_02]: that they have the biggest retailers here in Northern California

[00:49:53] [SPEAKER_02]: come and I'm more about education.

[00:49:57] [SPEAKER_02]: So I talk to the families and the kids

[00:50:00] [SPEAKER_02]: and I'm more approachable and fun.

[00:50:03] [SPEAKER_02]: And that's just my vibe.

[00:50:04] [SPEAKER_02]: I'm just more whimsical than anything

[00:50:07] [SPEAKER_02]: and I like to gamify things.

[00:50:11] [SPEAKER_02]: So anyway, so long story short,

[00:50:14] [SPEAKER_02]: just pick something that you would attend

[00:50:17] [SPEAKER_02]: if you were thinking about anybody out there

[00:50:20] [SPEAKER_02]: if you were, if you go to a farmer's market, try that.

[00:50:23] [SPEAKER_02]: You'll start to see people that you're familiar with.

[00:50:26] [SPEAKER_02]: And that's a good start.

[00:50:30] [SPEAKER_02]: The equipment that you need is very minimal, really,

[00:50:34] [SPEAKER_02]: a table, a chair for you to sit on and a tablecloth.

[00:50:38] [SPEAKER_02]: And beyond that, you're marketing materials.

[00:50:41] [SPEAKER_02]: You're inventorying your marketing materials,

[00:50:43] [SPEAKER_02]: a flyer business card.

[00:50:44] [SPEAKER_02]: You don't need much.

[00:50:45] [SPEAKER_02]: People don't have high expectations in that.

[00:50:48] [SPEAKER_02]: Then you start to develop your own brand.

[00:50:50] [SPEAKER_02]: What do you like?

[00:50:51] [SPEAKER_02]: I have my own packaging, but it's not a high end packaging.

[00:50:57] [SPEAKER_02]: So jewelry, yes, but the gemstones know.

[00:51:00] [SPEAKER_02]: And sometimes the smaller gemstones are in a capsule

[00:51:03] [SPEAKER_02]: because they come out of a gum ball machine.

[00:51:07] [SPEAKER_02]: But that's pretty much it.

[00:51:09] [SPEAKER_02]: You don't have to spend a lot on branding.

[00:51:13] [SPEAKER_02]: Your brand ends up becoming

[00:51:16] [SPEAKER_02]: is reflective in the personality that you put out

[00:51:19] [SPEAKER_02]: in the public.

[00:51:21] [SPEAKER_03]: Yeah, right, right.

[00:51:24] [SPEAKER_03]: And also to like your own personal style

[00:51:27] [SPEAKER_03]: or your own personality, even some of us

[00:51:33] [SPEAKER_03]: are really like bold and out there.

[00:51:35] [SPEAKER_03]: And some of us may have a more laid-back approach,

[00:51:38] [SPEAKER_03]: but all of it works, all of it works.

[00:51:40] [SPEAKER_03]: You don't have to be one or the other in order

[00:51:44] [SPEAKER_03]: to make this be a success for you.

[00:51:45] [SPEAKER_03]: It's just a matter of what can you do

[00:51:48] [SPEAKER_03]: and how do you show up consistently?

[00:51:52] [SPEAKER_03]: Because I know the other thing too

[00:51:54] [SPEAKER_03]: that shines a lot of people away from the pop-up markets

[00:51:59] [SPEAKER_03]: are like the vendor cost.

[00:52:01] [SPEAKER_03]: Because it has to be worth your while to rent a vendor space

[00:52:05] [SPEAKER_03]: or buy a table, whatever the case may be.

[00:52:09] [SPEAKER_03]: And so do you think that that is something

[00:52:14] [SPEAKER_03]: like should you be at a certain stage or a certain point

[00:52:18] [SPEAKER_03]: in your business before you consider that

[00:52:20] [SPEAKER_03]: or do you think even a beginner could make that work?

[00:52:24] [SPEAKER_02]: I think a beginner can make that work.

[00:52:26] [SPEAKER_02]: Anybody can make that work.

[00:52:28] [SPEAKER_02]: Okay, I have to admit my first one,

[00:52:31] [SPEAKER_02]: what I broke even.

[00:52:34] [SPEAKER_02]: And it took a lot of work to break even for you.

[00:52:37] [SPEAKER_02]: They are a lot of work.

[00:52:39] [SPEAKER_02]: Yeah, I honestly just did it.

[00:52:45] [SPEAKER_02]: And I wasn't really prepared.

[00:52:49] [SPEAKER_02]: I had a tent to stay out of the sun.

[00:52:52] [SPEAKER_02]: That's as prepared as I could be.

[00:52:54] [SPEAKER_02]: But I got to know a lot of vendors there.

[00:52:57] [SPEAKER_02]: And I still talk to them to this day.

[00:53:00] [SPEAKER_02]: A lot of artistic inventors,

[00:53:01] [SPEAKER_02]: just amazing, amazing people.

[00:53:04] [SPEAKER_02]: Like t-shirt makers.

[00:53:05] [SPEAKER_02]: Like one guy made t-shirts and his t-shirt,

[00:53:08] [SPEAKER_02]: you could scan with your phone.

[00:53:11] [SPEAKER_02]: There's a QR code buried in the artwork

[00:53:13] [SPEAKER_02]: in the t-shirt.

[00:53:14] [SPEAKER_02]: Oh really?

[00:53:15] [SPEAKER_02]: Oh, really?

[00:53:16] [SPEAKER_02]: Like you meet people like that.

[00:53:18] [SPEAKER_02]: And that's inspiring.

[00:53:19] [SPEAKER_02]: You know, it's cool.

[00:53:21] [SPEAKER_02]: Like talk to these people.

[00:53:23] [SPEAKER_02]: And one lady who made soap,

[00:53:24] [SPEAKER_02]: who is still talk to the to the same,

[00:53:26] [SPEAKER_02]: she's her business had been on going for like 18 years.

[00:53:30] [SPEAKER_02]: But you have good markets and then there are,

[00:53:32] [SPEAKER_02]: you know, not so good markets.

[00:53:34] [SPEAKER_02]: And sometimes it depends on the area.

[00:53:35] [SPEAKER_02]: Sometimes it depends on the weather.

[00:53:37] [SPEAKER_02]: Sometimes it just, you know,

[00:53:38] [SPEAKER_02]: you can't guess what it is.

[00:53:41] [SPEAKER_02]: But you know, you're gonna have bad days,

[00:53:43] [SPEAKER_02]: even the ones that are consistent in high end,

[00:53:45] [SPEAKER_02]: you're gonna have bad days.

[00:53:46] [SPEAKER_02]: And maybe you do break even.

[00:53:48] [SPEAKER_02]: The goal is to always break even.

[00:53:50] [SPEAKER_02]: Because if you break even,

[00:53:52] [SPEAKER_02]: you're marketing out there.

[00:53:54] [SPEAKER_02]: That's another thing.

[00:53:55] [SPEAKER_02]: It took me this long to clue in.

[00:53:57] [SPEAKER_02]: Oh, I can use this stuff this time

[00:53:59] [SPEAKER_02]: that I'm here to market.

[00:54:02] [SPEAKER_02]: And so I hand out business cards with QR codes.

[00:54:06] [SPEAKER_02]: And I'll put a sticker that has like a promo code.

[00:54:09] [SPEAKER_02]: They can go to the website

[00:54:09] [SPEAKER_02]: if they don't see something here.

[00:54:11] [SPEAKER_02]: They can go to the website and look at more

[00:54:13] [SPEAKER_02]: or they could buy off the website

[00:54:15] [SPEAKER_02]: and have it shipped to them for free.

[00:54:17] [SPEAKER_02]: Things like that, you know?

[00:54:18] [SPEAKER_02]: There, you can utilize all your time.

[00:54:21] [SPEAKER_02]: There is no waste of time,

[00:54:23] [SPEAKER_02]: there is no waste of energy.

[00:54:25] [SPEAKER_02]: You just have to put yourself out there.

[00:54:27] [SPEAKER_02]: And that's what business is about

[00:54:29] [SPEAKER_02]: is taking the risk.

[00:54:31] [SPEAKER_02]: And yes.

[00:54:32] [SPEAKER_02]: But you have to believe in yourself and your art.

[00:54:36] [SPEAKER_02]: Everything that you make,

[00:54:38] [SPEAKER_02]: and that's really worth the creativity

[00:54:40] [SPEAKER_02]: and the second and third chakra comes into play.

[00:54:44] [SPEAKER_02]: Because your creativity is converted into transaction.

[00:54:50] [SPEAKER_02]: And that's where, that's business, okay?

[00:54:53] [SPEAKER_02]: So believe that you can do it,

[00:54:56] [SPEAKER_02]: believe that your energy

[00:54:57] [SPEAKER_02]: and the things that you're creating

[00:55:01] [SPEAKER_02]: is meant for somebody else.

[00:55:04] [SPEAKER_02]: Believe in that.

[00:55:06] [SPEAKER_02]: And once you have that foundation,

[00:55:09] [SPEAKER_02]: whether you're recycling vintage jewelry

[00:55:13] [SPEAKER_02]: or your, your, your making your own,

[00:55:17] [SPEAKER_02]: it's still a conversion of your energy.

[00:55:20] [SPEAKER_02]: Your thoughts and what you believe in

[00:55:22] [SPEAKER_02]: into a transactional moment with somebody else.

[00:55:28] [SPEAKER_02]: And especially if somebody's out there thinking,

[00:55:31] [SPEAKER_02]: oh, you know, like reselling vintage jewelry,

[00:55:34] [SPEAKER_02]: I don't know about that.

[00:55:35] [SPEAKER_02]: I don't know if I, you know, I can,

[00:55:36] [SPEAKER_02]: you know, because I have to pay for this stuff

[00:55:38] [SPEAKER_02]: and then go and sell it to this.

[00:55:40] [SPEAKER_02]: There's somebody out there that's gonna say,

[00:55:42] [SPEAKER_02]: oh my god, my grandmother had something similar.

[00:55:46] [SPEAKER_02]: And it was burned in a fire and I'm getting this.

[00:55:50] [SPEAKER_02]: And it doesn't, the price doesn't matter.

[00:55:52] [SPEAKER_02]: So understand that.

[00:55:53] [SPEAKER_02]: It's not you are connecting people

[00:55:58] [SPEAKER_02]: to something that's valuable to them.

[00:56:02] [SPEAKER_02]: So jewelry is actually an emotional value

[00:56:06] [SPEAKER_02]: because you know, what is, how does it make you feel?

[00:56:10] [SPEAKER_02]: Because it makes me feel something

[00:56:12] [SPEAKER_02]: and that to me, that's valuable.

[00:56:14] [SPEAKER_02]: Because that's why we come to this earth.

[00:56:15] [SPEAKER_02]: We're here because we want this emotional experience, right?

[00:56:18] [SPEAKER_02]: We're here and we want to connect

[00:56:19] [SPEAKER_02]: and that's what it's all about.

[00:56:22] [SPEAKER_02]: And jewelry is just one vehicle.

[00:56:25] [SPEAKER_02]: And it's a lovely vehicle, you know?

[00:56:28] [SPEAKER_02]: Yes.

[00:56:30] [SPEAKER_02]: So anyway, but take the chance.

[00:56:32] [SPEAKER_02]: Go out there.

[00:56:33] [SPEAKER_02]: They're not here.

[00:56:34] [SPEAKER_02]: So as far as like an investment is concerned,

[00:56:38] [SPEAKER_02]: low end, I actually did something in San Francisco,

[00:56:42] [SPEAKER_02]: low end $35 low end.

[00:56:45] [SPEAKER_02]: Hey, I did more than just break even.

[00:56:49] [SPEAKER_02]: But that's a low end.

[00:56:50] [SPEAKER_02]: High end $200.

[00:56:52] [SPEAKER_02]: Maybe $400 depending on how specific it is.

[00:56:56] [SPEAKER_03]: Yeah, so that is high.

[00:56:57] [SPEAKER_03]: Here in Vegas, some of them go up to like $6,700,

[00:57:02] [SPEAKER_03]: you know, depending on where it is,

[00:57:06] [SPEAKER_03]: you know, because they do a lot of them at the casinos

[00:57:08] [SPEAKER_03]: and stuff.

[00:57:10] [SPEAKER_03]: So yeah, some of them can be really, really pricey.

[00:57:14] [SPEAKER_02]: So you want high traffic area or sure.

[00:57:18] [SPEAKER_02]: So look at the markets, do just do your homework

[00:57:21] [SPEAKER_02]: if you were a little apprehensive, do some homework.

[00:57:25] [SPEAKER_02]: But they come around every year, you know?

[00:57:28] [SPEAKER_02]: So it's an annual thing.

[00:57:30] [SPEAKER_02]: You don't wanna wait a whole year and do your homework.

[00:57:32] [SPEAKER_02]: You do just talk to people.

[00:57:34] [SPEAKER_02]: There are a couple of groups on Facebook.

[00:57:38] [SPEAKER_02]: I'm sure in your areas wherever you guys are,

[00:57:43] [SPEAKER_02]: you can just jump online and try and find them.

[00:57:47] [SPEAKER_02]: You can, I've done that a couple times,

[00:57:52] [SPEAKER_02]: but really I've talked to vendors that are present

[00:57:56] [SPEAKER_02]: and those are the best resources, you know?

[00:58:00] [SPEAKER_02]: Just get their opinions and people will say,

[00:58:03] [SPEAKER_02]: oh yeah, that's good.

[00:58:03] [SPEAKER_02]: That's good.

[00:58:04] [SPEAKER_02]: It's a little pricey, but it's good.

[00:58:06] [SPEAKER_02]: You know, that's a good signal.

[00:58:07] [SPEAKER_02]: That means you're gonna make three to five times

[00:58:08] [SPEAKER_02]: more than what you invest in.

[00:58:10] [SPEAKER_02]: So it would be worth it.

[00:58:13] [SPEAKER_02]: Yeah, so look at their eyes and go,

[00:58:14] [SPEAKER_02]: that's good, then take it, you know, take a chance on it.

[00:58:18] [SPEAKER_02]: People will say, well, you know, sometimes it's okay.

[00:58:20] [SPEAKER_02]: I don't know, you know?

[00:58:23] [SPEAKER_02]: It really does depend on the traffic.

[00:58:27] [SPEAKER_02]: That goes by because also,

[00:58:29] [SPEAKER_02]: get to remember, Julia is an emotional decision.

[00:58:33] [SPEAKER_02]: People have to look at it, people have to feel it,

[00:58:35] [SPEAKER_02]: people have to be attracted to it.

[00:58:38] [SPEAKER_02]: Unless it's a practical decision.

[00:58:41] [SPEAKER_02]: So, you know, the holidays are coming up.

[00:58:43] [SPEAKER_02]: This is where men go out and go shopping,

[00:58:45] [SPEAKER_02]: get into the areas where, you know,

[00:58:47] [SPEAKER_02]: good places that I've done, the wineries

[00:58:52] [SPEAKER_02]: and breweries, breweries in October, November,

[00:58:56] [SPEAKER_02]: are fantastic.

[00:58:57] [SPEAKER_02]: Oh, that's good to know.

[00:58:59] [SPEAKER_02]: It's someone that doing a pop-up market

[00:59:02] [SPEAKER_02]: in your like a local brew house, taking a new it.

[00:59:06] [SPEAKER_02]: It's a low investment.

[00:59:07] [SPEAKER_02]: You support the breweries, all the men come out.

[00:59:09] [SPEAKER_02]: They, sorry guys, but they are practical.

[00:59:14] [SPEAKER_02]: They want to get their stuff in and out

[00:59:16] [SPEAKER_02]: and they look at things.

[00:59:17] [SPEAKER_02]: They know their wives, they know their daughters,

[00:59:19] [SPEAKER_02]: they know their significant other.

[00:59:21] [SPEAKER_02]: They know a liking, they don't question it.

[00:59:24] [SPEAKER_02]: They're not emotional buyers.

[00:59:25] [SPEAKER_02]: They just go, that's what's gonna happen.

[00:59:27] [SPEAKER_02]: And it's convenient.

[00:59:28] [SPEAKER_03]: They're like, oh, I can get a beer and buy something

[00:59:30] [SPEAKER_03]: for the wife.

[00:59:31] [SPEAKER_03]: Right.

[00:59:32] [SPEAKER_02]: All done.

[00:59:34] [SPEAKER_00]: And so I don't need to say sorry.

[00:59:36] [SPEAKER_02]: They're so smart.

[00:59:38] [SPEAKER_02]: They just do it all at once, you know?

[00:59:41] [SPEAKER_02]: Yeah, yeah, that's a great idea.

[00:59:43] [SPEAKER_02]: That's a great idea.

[00:59:44] [SPEAKER_02]: You know, and so this is probably the best time

[00:59:46] [SPEAKER_02]: to actually go and experiment is,

[00:59:49] [SPEAKER_02]: we're at the end of September or are we at the rear?

[00:59:52] [SPEAKER_02]: Almost.

[00:59:53] [SPEAKER_02]: So I would suggest this is the best time to do it.

[00:59:56] [SPEAKER_02]: Because people do most of their shopping

[00:59:58] [SPEAKER_02]: between October, November and early December.

[01:00:02] [SPEAKER_02]: So you get in if they're not sold out

[01:00:05] [SPEAKER_02]: or you can collaborate with a location like a tasting room.

[01:00:12] [SPEAKER_02]: They're going to have parties,

[01:00:14] [SPEAKER_02]: local businesses that come and have company parties

[01:00:19] [SPEAKER_02]: or whatever, you could just offer to you,

[01:00:21] [SPEAKER_02]: hey, can I organize something for you?

[01:00:24] [SPEAKER_02]: Or can I just pop up my, I do this?

[01:00:26] [SPEAKER_02]: Would you, I would love to just pop up on an afternoon?

[01:00:29] [SPEAKER_02]: It's like a three or four hour dedication.

[01:00:32] [SPEAKER_02]: So take a chance, you know?

[01:00:34] [SPEAKER_03]: Yeah, that's a great idea too.

[01:00:36] [SPEAKER_03]: Because also I know here, a lot of schools and churches

[01:00:41] [SPEAKER_03]: and community centers also have holiday bazaars,

[01:00:45] [SPEAKER_03]: you know, or craft fairs, whatever the case may be.

[01:00:48] [SPEAKER_03]: And that might be something that could work too

[01:00:50] [SPEAKER_03]: because usually the price point to get a table there

[01:00:53] [SPEAKER_03]: is much lower.

[01:00:56] [SPEAKER_03]: And that's like, you know, not as intimidating

[01:00:59] [SPEAKER_03]: as like a big wine show or something like that.

[01:01:02] [SPEAKER_03]: You know?

[01:01:03] [SPEAKER_02]: Yeah, but you do want to get in where there is

[01:01:05] [SPEAKER_02]: a lot of traffic right?

[01:01:07] [SPEAKER_02]: Right.

[01:01:07] [SPEAKER_02]: I agree with that.

[01:01:08] [SPEAKER_02]: I agree with that.

[01:01:09] [SPEAKER_03]: You know, and the other thing too to offset costs

[01:01:11] [SPEAKER_03]: because this is what I have done

[01:01:13] [SPEAKER_03]: is I will split the cost of the table with somebody else.

[01:01:17] [SPEAKER_03]: You know, like either another jewelry seller

[01:01:19] [SPEAKER_03]: and maybe we just have different types of jewelry

[01:01:20] [SPEAKER_03]: we're both showing.

[01:01:22] [SPEAKER_03]: So that's an option too if,

[01:01:24] [SPEAKER_03]: if you know, if you find a show and it's really pricey,

[01:01:28] [SPEAKER_03]: maybe you can go half with somebody

[01:01:29] [SPEAKER_03]: and then you guys can split the table in half

[01:01:32] [SPEAKER_03]: and do that.

[01:01:33] [SPEAKER_03]: Plus it's good to have somebody with you too.

[01:01:35] [SPEAKER_03]: So you're not there by yourself.

[01:01:37] [SPEAKER_03]: You know, if you got to go the bathroom

[01:01:38] [SPEAKER_03]: or something like that.

[01:01:40] [SPEAKER_02]: Yeah, that's true.

[01:01:41] [SPEAKER_03]: Yeah, that's true.

[01:01:41] [SPEAKER_03]: Because I had that happen.

[01:01:43] [SPEAKER_00]: That's the only thing when you're out there by yourself,

[01:01:46] [SPEAKER_00]: working and you go, oh wait, shoot.

[01:01:48] [SPEAKER_00]: I need a break.

[01:01:49] [SPEAKER_03]: Yeah, yeah.

[01:01:50] [SPEAKER_03]: And you don't want to leave your stuff there

[01:01:51] [SPEAKER_03]: with nobody to man the table.

[01:01:53] [SPEAKER_03]: So I always recommend bringing,

[01:01:55] [SPEAKER_03]: even if you have to bring your kids or something like that.

[01:01:58] [SPEAKER_03]: Yeah, bring, bring somebody.

[01:02:00] [SPEAKER_00]: I brought my kids and yeah, I've done that.

[01:02:03] [SPEAKER_02]: And some usually my husband's my sidekick.

[01:02:06] [SPEAKER_02]: But if you don't have anybody,

[01:02:08] [SPEAKER_02]: these organizers are pretty generous

[01:02:11] [SPEAKER_02]: and they'll do something for you.

[01:02:13] [SPEAKER_02]: They'll stay in that.

[01:02:14] [SPEAKER_02]: Yeah, they'll stand at your table for 10 minutes or whatever.

[01:02:17] [SPEAKER_00]: Yeah, they'll be intimidated by that.

[01:02:19] [SPEAKER_00]: It's, you know, go out there.

[01:02:20] [SPEAKER_00]: It's really about getting out there and showing off

[01:02:24] [SPEAKER_02]: your stuff and connecting to people.

[01:02:26] [SPEAKER_02]: So those are the, I would make those the priorities

[01:02:28] [SPEAKER_02]: connecting to people.

[01:02:30] [SPEAKER_03]: Yeah, totally agree, totally agree.

[01:02:33] [SPEAKER_03]: All right, Rosie, well, is there anything else

[01:02:35] [SPEAKER_03]: you'd like to share with us?

[01:02:37] [SPEAKER_03]: Your business about all those gemstones, anything?

[01:02:41] [SPEAKER_02]: Well, my website is juicesjems.com.

[01:02:45] [SPEAKER_03]: You can follow me on your mobile to the link.

[01:02:47] [SPEAKER_03]: Okay, everyone.

[01:02:48] [SPEAKER_03]: Yeah, I'll put it in your, your website

[01:02:50] [SPEAKER_03]: as well as your socials.

[01:02:52] [SPEAKER_03]: Because I think I just followed you on Instagram.

[01:02:54] [SPEAKER_03]: So I'll put that there too.

[01:02:56] [SPEAKER_02]: Awesome.

[01:02:57] [SPEAKER_02]: Anybody can message me on Instagram?

[01:02:59] [SPEAKER_02]: If they have a question about gemstones

[01:03:01] [SPEAKER_02]: or what, what's more resources or other people to follow,

[01:03:06] [SPEAKER_02]: there's some incredible people on Instagram.

[01:03:09] [SPEAKER_02]: Oh, yeah.

[01:03:10] [SPEAKER_02]: I know, there's, you know, it's such a,

[01:03:14] [SPEAKER_00]: there's such a big resource out there.

[01:03:16] [SPEAKER_00]: Don't be discouraged.

[01:03:18] [SPEAKER_02]: Stick to two things, make two things your priority.

[01:03:22] [SPEAKER_02]: If you make jewelry, your art.

[01:03:25] [SPEAKER_02]: There, it serves a purpose.

[01:03:29] [SPEAKER_02]: If you haven't defined it yet, that's okay.

[01:03:32] [SPEAKER_02]: It serves a purpose.

[01:03:34] [SPEAKER_02]: Follow your mind and your heart, just get out there.

[01:03:37] [SPEAKER_02]: If you are a vintage reseller,

[01:03:42] [SPEAKER_02]: you know, you're doing this world,

[01:03:44] [SPEAKER_02]: a humongous service.

[01:03:46] [SPEAKER_02]: You're, you're one, you're recycling.

[01:03:50] [SPEAKER_02]: Two, there is craftsmen out there like that do not exist

[01:03:55] [SPEAKER_02]: or as much as they did back then.

[01:03:58] [SPEAKER_02]: Right.

[01:03:59] [SPEAKER_02]: They, the history and energy of the past

[01:04:02] [SPEAKER_02]: and that's exquisite.

[01:04:05] [SPEAKER_02]: So you provide a huge service to those

[01:04:08] [SPEAKER_02]: out there seeking your, you know, vintage jewelry.

[01:04:13] [SPEAKER_02]: But come visit me.

[01:04:15] [SPEAKER_02]: If you're in Northern California,

[01:04:17] [SPEAKER_02]: I list where I'm at.

[01:04:18] [SPEAKER_02]: You can show up to my pop up markets this Saturday.

[01:04:21] [SPEAKER_02]: I will be at Walnut Creek on Broadway Plaza,

[01:04:25] [SPEAKER_02]: which is right great.

[01:04:27] [SPEAKER_02]: It's an open market as well.

[01:04:29] [SPEAKER_02]: And my holiday schedule is about to be published.

[01:04:34] [SPEAKER_02]: We are also working on a few specific things.

[01:04:38] [SPEAKER_02]: We're, we designed these great big gem,

[01:04:43] [SPEAKER_02]: gem ball machines to be working with some museums

[01:04:48] [SPEAKER_02]: and international airports.

[01:04:51] [SPEAKER_02]: So hopefully by the best school.

[01:04:53] [SPEAKER_02]: Yeah, mid 2025 will start to get those

[01:04:57] [SPEAKER_02]: in the airport museums and in Northern California museums.

[01:05:01] [SPEAKER_02]: We're really excited about that.

[01:05:03] [SPEAKER_02]: Well, you'll have to come back and let me know

[01:05:06] [SPEAKER_03]: how that goes because I would love

[01:05:07] [SPEAKER_03]: to, you know, check in with you again

[01:05:09] [SPEAKER_03]: and see what you're doing.

[01:05:11] [SPEAKER_02]: Oh yeah, yeah, on Instagram,

[01:05:13] [SPEAKER_02]: you can see where our, our prototype is.

[01:05:17] [SPEAKER_02]: It's in a store called the Emporium

[01:05:20] [SPEAKER_02]: with the sunset, Mark and Tile event group.

[01:05:25] [SPEAKER_02]: They do all the events in San Francisco.

[01:05:28] [SPEAKER_02]: And so our prototype is in the store

[01:05:31] [SPEAKER_02]: on eighth and earlyven

[01:05:32] [SPEAKER_02]: and we just joined that co-op store.

[01:05:35] [SPEAKER_02]: So that's cool.

[01:05:36] [SPEAKER_02]: You can find our crystals in jewelry

[01:05:38] [SPEAKER_02]: or handcrafted jewelry there

[01:05:40] [SPEAKER_02]: and our gum ball machine.

[01:05:41] [SPEAKER_02]: Our gem ball machine, not gum ball.

[01:05:44] [SPEAKER_03]: That's so cool, that's so cool.

[01:05:46] [SPEAKER_03]: Yes, yes, well.

[01:05:48] [SPEAKER_03]: Yeah, I just, I can't thank you enough

[01:05:50] [SPEAKER_03]: for spending this time with me

[01:05:52] [SPEAKER_03]: and sharing your experience and your journey.

[01:05:55] [SPEAKER_03]: It's so awesome.

[01:05:56] [SPEAKER_02]: Oh, it was my pleasure.

[01:05:57] [SPEAKER_02]: Thank you.

[01:05:58] [SPEAKER_02]: This is a lot of fun and I had it.

[01:06:00] [SPEAKER_02]: Yeah, it was just joyous to hang out with you.

[01:06:02] [SPEAKER_02]: Thank you.

[01:06:03] [SPEAKER_03]: All right, well, it won't be the last time.

[01:06:05] [SPEAKER_03]: Like I said, I would love to check in with you

[01:06:07] [SPEAKER_03]: and see how you're doing

[01:06:09] [SPEAKER_03]: and if there is anything I can do,

[01:06:13] [SPEAKER_03]: you know, to help promote your business,

[01:06:15] [SPEAKER_03]: you know, in any way, please reach out to me

[01:06:17] [SPEAKER_03]: and let me know.

[01:06:18] [SPEAKER_03]: Oh, my pleasure.

[01:06:19] [SPEAKER_02]: And again, if anybody has a question

[01:06:21] [SPEAKER_02]: that could reach out on Instagram,

[01:06:22] [SPEAKER_02]: happy to answer.

[01:06:24] [SPEAKER_03]: Awesome, awesome.

[01:06:25] [SPEAKER_03]: All right, Rosie, well thank you so much.

[01:06:28] [SPEAKER_03]: And yeah, I'll be checking in with you again,

[01:06:31] [SPEAKER_03]: really soon.

[01:06:32] [SPEAKER_03]: Bye guys.