What exactly is “dead lot” or "dead stock" jewelry — and why do so many resellers misunderstand it? In this video, I’m unmasking the truth behind unsold jewelry stock that sat in warehouses, back rooms, and storage units for years before being liquidated. Dead lot jewelry can sometimes be true vintage “new old stock” (NOS), but often it’s modern imports that never sold in retail stores. Knowing the difference is the key to reselling success!
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